Key Visual and Photoshoot


On Mother’s day month, and in order to promote Hydro Boost and Bright Boost in Colombia during this special date, we developed a Key Visual to deploy in different touchpoints. The idea was to make the product the main protagonist of the image, so we did a product photoshoot to create high quality pictures to use in the designs.

Graphically, the challenge was to use in the same image both of the main colors of the products: blue and salmon, without losing the “premium” and “clean” feeling of the brand.